How Architecture will Shape the Future of Retail

“While it may not be obvious, I think there’s one common theme among the successful retailers in today’s market: an emphasis on customer experience,” writes Gresham, Smith and Partners for Building Design+Construction. “It’s where indoor malls fall short and mixed-use developments, independent shops and forward-thinking big-box retailers thrive. Shopping has gradually become much less transaction-focused and more experience-focused, as consumers place more value on authenticity, atmosphere, convenience and social interaction. And that’s where architecture and interior design come in.”